In a world where weddings are often awash in grand gestures and glittering ballrooms, Ioana Șelner has made her mark with simplicity, soulfulness and sunshine. As the inspiring creator of Nuntă pe Plajă (“Wedding on the Beach”) she has been creating love stories for 10 years, where the sea meets the sky and emotion.
For over a decade and with more than 2,000 unforgettable ceremonies under their belts, Ioana and her team have refined beach weddings into something timeless, a testament to love and freedom. “We have seen couples say ‘I do’ as the sun set into the sea,” she recalls fondly. “Every now and then it’ll be a rainbow after a quick rain in the summer, or dolphins way out. And that’s the kind of stuff you can never plan and it is always magical.”
It’s a challenge to shoot in open-air settings thanks to uncontrollable elements such as the sky and more complex logistics. But each challenging moment was an opportunity for Ioana. “Every hurdle has made us more creative and resourceful,” she says. “Our biggest payback is that we see the smiles on our couples’ faces and we know we were able to help [build] memories for life.”
Local Shores to the World’s Eyes
Today, Nuntapeplaja. ro is considered as one of the top wedding planning agencies in Europe, with couples coming from all over the globe. Ioana’s empire was rooted in three core tenets: high quality, personal service, and honest storytelling.
“We didn’t just want to make beautiful weddings,” she says. “We wanted each couple’s special experience to really be their own, for the ceremony to feel like them.”
Combining A Strategic Partnership With Powerful Online Storytelling And Participation In The World S Biggest Wedding Expos, Ioana Has Made A Name Forherself Far Beyond Romania’s Shores. Her multilingual, multicultural team help ensure couples from all walks of life feel heard and supported.
“It is transparency, reliability and a real love for each other that made us the trusted source of information for couples across the globe,” she says. “It was the rewards came later — but we had the trust first.”
Turning Nature into Art
What really separates Ioana is her magic with creating a world-class experience out of this natural beach beauty. Attention to detail Every aspect, from decorations and music down to the final detail, is considered carefully and thoroughly.
It’s like I get to share a love letter from them with the world.”“Our weddings don’t just look pretty,” she smiles. “They feel alive.”
From the practicalities of booking travel itself and cultural insights into what to expect at an Nuntă pe Plajă, to details about making your guests feel comfortable, Numeire makes it all sound like a beautiful breeze. Ioana’s team designs weddings that are intimate but also dramatic, put-together while being profound and that balance has made her brand an international inspiration in the world of destination event design.
Leading with Vision and Heart
As the industry grows, Ioana continues to serve as a leader of innovation. She’s witnessed the trend toward real, experience-based celebrations, partners who care more about meaning than formality, connection rather than convention.
“The couple of today is interested in the authentic,” she says. “They want something authentic, something that feels authentic to them.”
Technology also has a part to play. Ioana has adapted to virtual tours, online planning tools and live-streaming ceremonies, making destination weddings accessible in ways it never was before. Her dedication to green values means that the natural surroundings in which she operates are as unspoiled as the love stories she commemorates.
A Modern Entrepreneur’s Mindset
At the root of Ioana’s success is a one-of-a-kind combination of creativity and strategy. “Successful entrepreneurs have to think big but stay rooted,” she says. “In this business, you have to be a visionary but also a vending machine.”
She considers emotional intelligence to be as important as management skill. “You’re dealing with people at some of the most emotional times in their lives,” says Ioana. “Empathy, communication and integrity are everything.
Her philosophy on leadership is straightforward: lead with purpose, build with passion and protect your brand’s integrity. “Our greatest currency,” she says, “is trust.”
A Decade of Dreams and the Reality That Awaits
More than a decade into crafting love stories by the sea, Ioana still experiences that same rush of anticipation with each new wedding. “It’s never gets old,” she says. “Each couple brings new energy, new emotion, and new joy. It’s a privilege to be involved in something so important.”
Looking ahead, Ioana sees Nuntă pe Plajă taking its footprint to exotic and foreign far-away-landmarkets around the world, sharing her signature cocktail of beauty balanced with emotion and perfection to more couples internationally.
“The beach,” she muses, “is more than a place. It’s a feeling — of liberation, of love, of potential. That’s what we give our couples: the space to breathe, to feel, to start.”
A Legacy Written in Light
For Ioana Șelner, success is not about being famous or winning awards. It is measured in the thousands of people she has helped, love stories that she swears sprout from her vaults like underpants out of a magician’s pockets, and the laughter and happiness brought into innumerable homes.
“Our best reward,” she says with a smile, “is that we know that part of it has lasted forever.”
That, fittingly, is exactly the reason why Ioana Șelner is The Most Iconic Female Personality to Watch in 2025, a woman who created, not only a brand, but also a world where love mingles with artistry and every sunset sparks another story.
